B2B Marketing Through Print
Marketing to other businesses is an entirely different kettle of fish as compared with marketing to a commercial audience. While many of the strategies will be similar, there will be subtle nuances in the way that you approach this, which will make your strategy better suited to the audience you have in mind.
In this post, we will take a look at some of the best ways to approach B2B marketing via the print medium.
One print avenue for B2B marketing is to go through trade magazines. These will be magazines that are aimed at your industry and that many companies within your industry will be subscribed too. These may have an advertising section where you can place an ad, but the best option is to try and get coverage in a story. This will help you to raise your profile and expose your brand to a larger audience.
Trade magazines don’t want to give you free coverage, but they do want to share relevant stories for their readership. So, if your business does something genuinely newsworthy, then they’ll be happy to cover that as news. Find an angle, make a change, tell your story, and then write a press release to get the word out.
Creating a Flyer/Leaflet Direct Mail Campaign
Sending out flyers or leaflets is a great way to reach big businesses. Phone and you will often be ignored. Send an email and it will likely end up in spam. But grab the address of a business from their website and send them old-fashioned post and it will arrive. Not only that, but they will then need to look at it even if it is just to throw it out.
This is your moment to make sure your marketing really stands out. If you have something genuinely good to sell and a great brand, then you can grab attention just long enough to make your pitch and hopefully convert a sale as a result.
To do this effectively, getting expert help can be a good idea. Speak with an agency and they will help not only to print the materials, but also to design the campaign.
Of course, another option is to drop leaflets and flyers through letterboxes, or to give them away at tradeshows and conferences. Whatever the case, if you have a great flyer, then there are lots of ways to get these into people’s hands!
Business cards are another highly useful tool when it comes to marketing at tradeshows and conferences. These really help to lubricate social interactions when it comes to making the most of their network-building promise.
Networking is one of the most important strategies for growing as a business. Knowing the right person can mean getting an introduction to the CEO of a potentially huge business. Don’t miss the opportunity to turn those casual interactions into leads: carry a business card!
A very old-fashioned form of marketing that still works very well is simply to hang posters and notices. You can do this on walls or at certain venues. If you have a business that offers something specific, then think about the kinds of places your clients might visit and how you can reach them with a well-placed advertisement.
These are only a few of the methods you can use to attract B2B clients using print. Others include sending out direct mail newsletters, using printed materials in your own waiting room, sending printed ads along with services and products and much more. Don’t forget this crucial piece of your marketing puzzle – start doing more print marketing!