How An SEO Audit Can Transform Your Business Model
If you notice that your SEO marketing doesn’t seem to be bringing in the results you hoped, you don’t necessarily have to scrap the whole thing and start from scratch. Instead, reach out to a skilled SEO company that can perform a digital audit and identify key areas to improve. SEO companies look at all the telltale markers of what is effective and what is failing in your digital marketing plan, allowing you to streamline and refocus your business model.
Improving User Experience
One of the key components of an SEO audit is the opportunity to look at the web experience that your business offers from a user’s perspective. This is especially important because no matter how advanced your eCommerce platform and website are, you as the developer are at a disadvantage when it comes to predicting the user experience. There is simply no way to know what a user who has never visited your site and is unfamiliar with your industry interprets your offering. An SEO audit is targeted specifically at improving the end user experience. This helps clear up common misconceptions, reduce confusing terminology, and make your platform easier to access from a multitude of different devices.
Streamlining Social Media
While most people think of SEO in terms of what it adds to a website or blog, the same strategies that place your site at the top of Google rankings can apply to your social media channels as well. An SEO audit takes a number of things about your social media presence into account, including the use of keywords in posts, the effectiveness of your links, and engagement with your target audience. The audit also examines ways in which your social media channels are integrated into your website and eCommerce platforms. Ideally, this opens up new ways that your customers can talk about your products and services, giving them a chance to tell their friends after each successful sale.
Identifying New Audiences
Your digital marketing plan is likely designed to capture a few specific audiences, but you may not realize how wide a net you can really spread. An audit looks at how effective you are in engaging your primary audiences, then looks at related audiences that might be interested in your products or services. By making sure that you know exactly how popular your brand can be among other areas of the population, you have a chance to expand your customer base with very little investment on your part. Because the audit allows you to view these audiences in a targeted manner, the chance of wasting your resources on leads that don’t convert is very small.
An SEO audit gives you an opportunity to know exactly what sort of content you are producing and who is consuming it. It gives you a snapshot that you can use to gauge your overall effectiveness and provides a road map to make sure that you can avoid potential problems and succeed with your target audience well into the future.