5 Things to do When Starting Your Own Online Ecommerce Business
In today digital age, starting an online business is easy. With the existent of Facebook and Instagram, you can sell your products online easily with just one click posting in these social media network. But if you’re serious on growing your business or brand, you need an established site to achieve this. Starting an online business need patient, it may seem hard at first but in long run, your established site will bring you more incomes than depending on social network such as Facebook or Instagram.
Follow this five steps on building your online business
1. Register a brandable domain
You can register your domain name in godaddy or namecheap. However my preference would be namecheap because as the name said, its cheaper annual fee ‘domain name’. Preferable not a hypen domain name like ‘news-blog.com’, if available, you should choose ‘newsblog.com’ domain name.
2. Find a good web hosting
You need to have a long sight when running a business. Prepare for the future and choose a reliable website hosting to host your business. The optimal choice would be taking a virtual private server hosting or dedicated server hosting. Dedicated server is better when you run an eCommerce type website, this hosting plan carry more memory ram and more powerful hardware to handle high peak traffic when your site is getting tons of visitors.
But dedicated server hosting usually cost you around $150-$300 per-month minimum. Unless you’re already making profits on your online business, this choice of hosting will burden you every month. However, there’s a few cheap and reliable dedicated hosting around the internet that you can take into consideration.
3. Choose your content management system
4. Choose a theme for your WordPress website
When comes to theme, there’s a lot of different opinions, is premium themes better or free themes is as much good as premium themes. You’ll need to purchase if you want to use premium themes, it usually cost around $30-$60 for eCommerce type WordPress website. If you prefer zero cost free themes, there’s couple of trustworthy free themes directory where you can download free WordPress themes or here’s some free premium-ish Woocommerce theme for WordPress you can download for free.
5. Optimize your website for search engines
You will need to please the search engines, especially Google search engine, because more than 60% of your business profit will definitely comes from people searching through search engines. However ranking your site on Google is not that easy. Many SEO expert had different opinion and strategy when it comes to search engine optimization.
This is just the basic step to run an online eCommerce business. The internet community is growing everyday and you will need to learn and adapt the commerce habits of users. Focus more on user commerce navigation capability, buyers tend to leave the eCommerce site if they do not know where to navigate and look for items they want. You could follow this more advanced tips on running a successful eCommerce business.