Advanced APM | Transforming Your Business
Analytics and insights provide valuable information about how your app, and subsequently your business, are functioning. To get these insights, you need a combination of key performance indicators (KPIs) and performance monitoring to see what’s happening behind the scenes.
In this article, you’ll discover why application performance monitoring (APM) matters and how you can advance your processes to transform your business and become successful.
What is Advanced Application Performance Monitoring
In a nutshell, advanced application performance monitoring indicates going beyond the call of duty of basic app performance monitoring and gives you a detailed look at what’s going on in your application. To be able to take such a micro look at your information, you’ll require software that’s up to the task. This is also useful if you have multiple applications on the go at any given time.
To find software that can assist in your advanced APM goals, look for something that offers distributed transaction tracing, versatility in frameworks and program language compatibility, and end-to-end metrics for efficient problem identification, as seen in this source: Application performance monitoring & alerting | AppOptics.
Setting up an Advanced APM Strategy
There is such a thing as collecting too much data, as the abundance of information can create user overwhelm and let simple things fall through the cracks. That’s why it’s essential to set up an Advanced APM Strategy and ensure that your focus is only where it needs to be rather than getting distracted by the shiny objects that are inconsequential to your business. Here are the steps to take to implement an Advanced APM Strategy to transform your business:
Prioritize Your Applications
If you have limited resources, it’s important to prioritize which of your applications takes precedence over the others when it comes to monitoring. If you’re looking at advancing your APM, you’ll want to do so with one app first to nail down the bugs before moving onto the others. Thus, it makes sense to start with your most important app.
Generally speaking, your highest-priority app is going to be the one that is most essential to your overall framework or provides the highest revenue. Create a list of your apps from highest priority to lowest before implementing a new process.
Decide What to Monitor in Detail
If you haven’t already determined the KPIs of your app, the time to do so is now. Decide what you’ll monitor and leave all the rest running in the background. You might decide that loading time is a key metric to keep an eye on, especially surrounding an update that could potentially have some bugs. You might, alternatively, monitor visits to the in-app purchasing page and how many of those visits convert.
The details that are important, aside from the obvious indicators that your app is or is not running as it should, are up to you and the key players in your business. That might mean having a meeting with your investors to get feedback regarding what aspects neccitate closer monitoring.
Become Your User
One of the most effective ways to advance your APM and transform your business is to always make considerations from the viewpoint of the user. Your user experience is ultimately what’s going to make or break your business. Rather than thinking about your app with sales and revenue in mind, think of it as though you’ll be spending your time scrolling through on the weekends with no knowledge of what happens behind the scenes.
When putting together your strategy, create a user avatar and determine what aspects of your app are important to them. You should use previously accumulated data to help determine this, looking at metrics such as frequency of use, time of day being used, geographics, target demographics, etc.
Determine Your Alerts
Chances are, your goal is to have constant monitoring for your application, but that doesn’t mean you’ll be sitting in front of the screen all the time, wasting manpower watching a computer work. Instead, you’ll set alerts that will indicate when something requires your attention. What will they be?
Many choose to create alerts for when an app is reaching its user threshold and starting to get glitchy. Additionally, monitoring any perceived bugs or error messages that users see during their time on the app. You don’t only want to take a reactive approach to issues, but also a proactive approach to prevention. Set alerts when it’s time to shut down for scheduled maintenance or tests.
Create Standardization and Centralization
If you have multiple people in your IT department working on keeping your apps running smoothly, you need to have proper policies and procedures in place for handling issues. Create a standardized, centralized protocol that everyone can refer to and ensure that everyone is on the same page in terms of reporting.
By creating this strategy and having clearly defined roles and responsibilities within the organization, you ensure that your advanced APM is running with standard operating procedures to ensure that nothing falls through the cracks.
In addition to having reporting standardized, you’ll also want to have a clear, concise workflow. This ties back into identifying priorities and creating this Advanced APM Strategy. If possible, use one system to monitor all of your apps rather than multiple with different functionalities.
Transform Your Business
To transform your business, you must be willing to identify where it’s falling short. To use Advanced APM, you have to critically think about what aspects of your APM are working and what’s leaving lots to be desired. By taking a logical approach to improving your APM and implementing an Advanced APM strategy, you’ll take your business to new heights.