The Importance of User Experience
Gone are the days when having a website was simply a way to advertise your telephone number online.
Whilst directory based websites are still in use, customers browsing for your services online need more to keep their interest.
Providing you make good use of SEO and online advertising, there is no reason that your website shouldn’t appear in the rankings above your competitors, but convincing them to stay takes another level of thought.
In addition to considering the design of your main website, you also must consider how it appears when being viewed on a mobile or a tablet.
3 elements to consider when designing a new mobile website
Ease of use
Getting people to where they need to be quickly is important, particularly when your potential customers are using a mobile device to browse your businesses offerings. Be sure that your website is responsive, meaning it loads successfully, and adapts its appearance to fit the page size and that any important information is easy to navigate. Consider a mobile navigation that simplifies the users experience and makes it quick for them to get the information they need. This taxi company show a great example of this, when browsing on a mobile, a static header is in place offering a call or book option, wherever you are on the page.
Test, test and test again
Make sure everything works, there is nothing more frustrating than trying to fill in a form on a mobile website or use the navigation, only to find it does not work or will not allow you to complete the action. Remember to test your site on as many devices as possible, and across different browsers as just because it works perfectly on one, does not mean it will translate
Have a clear call to action
Be sure to use the right words to capture your customer’s interest. Using the right words should not be overlooked. Make sure you use imperative verbs (bossy words that suggest or demand an action) to encourage your potential customers to sign up, call you or buy now.