Top Benefits of Making a Mobile App for Your Company
Smartphones have become very pervasive in most people’s lives. According to Pew Research, more than 8 in 10 Americans own a smartphone. That’s a remarkable 131% increase over the 3 in 10 smartphone users back in 2011.
But smartphones are not mere accessories. Apart from communication, they are used to connect to the Internet, shop online or complete business deals.
The potential to connect with your target market is now easier with the popularity of smartphones.
Businesses now are harnessing the potential of mobile apps to improve customer experience and add value to their service. For instance, customers use a mobile app to hail Uber or order takeout from their favorite restaurant.
Here are the top reasons why you need to contact a mobile app development company now for your own smart solution:
1. Mobile Apps Help Your Bottom line
While businesses recognize that you can’t survive without a website, not everybody appreciates the importance of mobile apps. Simply put, while websites give you digital presence, mobile apps can funnel sales to your company. Most Americans now spend more than five hours a day glued to their phone screens. They pull out their phones when they shop online, order takeout, and make purchases in-store.
2. Build Customer Loyalty
The mobile app is a direct way for a business to connect with its customers. This, in turn, will help cultivate loyalty among your clients. With the help of a mobile app development company, you can also create rewards as part of a customer loyalty program. This will incentivize customers into patronizing your services. On the other hand, customers now have a direct channel to your organization. They can air their grievances or make suggestions on how to further improve your services.
3. Direct Marketing Platform
For the business, the mobile app can become a direct channel for businesses to market new products, services, and promotions to their customers. A personalized message resonates more with the customer rather than generic banner ads.
4. Develop Accurate Customer Profiles
In-app purchases will allow you to get insight into the buying behavior of your customers. You can track their online activity whenever they log on to your mobile app. This is a rich trove of information that you can use to calibrate your messaging.
5. Build Up Your Brand
A mobile app will also build up your brand through better engagement and visibility. What you are offering to your customers through this platform is accessibility. They can reach out to you anytime, and it shows you value them as persons. You’d be amazed at how loyal customers can be. Watch them come to your defense in case you get a negative review online.
A mobile app development company can help you achieve all this and more. At the end of the day, customers tend to deal with a business they trust. In turn, they will be more receptive to any marketing pitches you make, which will drive up sales.