Top Five Things Every Great Website Needs
Websites have so many wonderful uses: you can start and operate an entire business, you can market your professional skills, you can even grow a readership through a well-crafted blog.
Chances are you can succeed and make a name for yourself once you have a website and have learned how to market successfully. Before you reach that stage, however, you need all the tools of success. What is one of the most important tools? A beautiful, well-designed site that has these five traits:
1. Beautiful Design
People are very visual, which is why you need to go beyond DIY and hire this web design Coventry agency or similar to tackle the issue of redesigning and updating. The site needs to be beautiful. It needs to be eye catching. It needs to encourage visitors to scroll on through and move on to the next page.
The home page should be improved because, unfortunately, most users will spend less than 15 seconds on your website before they leave. That is how long you have to prove to them your website is where they want to be.
2. Mobile-First Responsiveness
All websites need to be mobile-first. In the past they just needed to be responsive so that they worked well on mobile phones. Those days are gone. Google, in a rare instance, actively declared that mobile-first is a new ranking factor that all businesses should adhere to if they want to rank well.
3. Smart Layout and Linking
If you have managed to pique a customer’s interest, the last thing you want to do is frustrate them. If they cannot find your pricing plan or any other typical task associated with your business, they will leave. You need to be smart about your layout and create links internally so that customers have multiple ways to get to the pages they are looking for.
4. Great Content
Content is king when it comes to websites. After all, it is what everyone — able-bodied, deaf, and blind — will be able to interact with the most. Words are what set us apart from any other species on the planet and good writing that is optimized for search engines is how you can set yourself apart from your competition.
5. Speed and Security
Speed and security are often bundled together because they can be improved at once. Sure, you can’t do anything about a user’s slow internet, but you can make sure that the lag is not due to your own servers. Improve the speed and security from your site to improve your ranking and trustworthiness.
Websites are living things. They need to grow in order to be satisfied and if you do not update them regularly through blog posts or content updates, Google and other search engines will assume it’s dead. Don’t let this happen. Keep it updated and keep your eye out for the latest trends to see what you can add to your site to make it that much better.