Compelling Reasons Why Americans Shop Online
Most people probably do not know is that the concept of online shopping can be traced to Michael Aldrich back in 1979. He laid down the foundation of what e-commerce is today. Of course, there was no Internet back then, let alone websites where you can buy things.
What he did was connect the television to a telephone line and old-school processing computer.
Today, you do not have to undergo such a complicated process. You can simply access the internet and find a bunch of shopping websites that provide a variety of products. You can even search for the Best deal news to find various discounts and deals on the internet.
According to Pew Research, more than eight in ten Americans go online for a variety of reasons, such as browsing their social media, watching videos, and shopping. Of that number, almost three in ten are almost always online.
The Internet is solely responsible for changing consumer shopping behavior. In the past decade, American spending on e-commerce has exploded. In 2009, for instance, US online retail sales accounted for $34 billion. The figure ballooned to $137.7 billion by the first quarter of 2019.
Unfortunately, physical stores suffered, and as a result, they had to close down due to dwindling sales. For instance, according to projections, online retail will completely overtake traditional shopping by 2024.
Here are the main reasons why Americans are no longer going to shopping malls and retail stores:
- There is no substitute for completing the whole transaction with a few clicks. You can drop over-the-counter medicines into your shopping cart, shop for groceries, and buy jewelry without even leaving your chair.
- Easier to find discounts. You do not have to visit your local shopping mall and look for the red tags. You can simply type “best deal news,” and it will show you the e-commerce sites that have the biggest discounts currently. The competition is also fierce, which forces retailers to come up with marketing strategies to attract new customers and retain old ones.
- Avoid traffic. If you live in an urban jungle where traffic is a constant problem, online shopping is a godsend. You will not get stuck in traffic to buy a dress. Also, you save a lot in gas expenses when you go to your smart phone for online shopping.
- They are always open. Online stores operate 24/7, unlike physical stores, which close down by 8 pm or 9 pm. You can shop anytime, even if you’re already on your bed at 3 in the morning. It also means you can take your sweet time in choosing an item because you’re not under pressure of being kicked out of the store.
- Avoid crowds. Thanksgiving, Fourth of July Weekend, and Memorial Day are some of the red-letter days in the US. They are also the period when shopping malls offer huge discounts. The problem is the long queues and thick crowds. You can avoid all that when you shop online.
Finally, online retail stores are always trying to innovate their services to make it easier for consumers to make a purchase. For example, smart assistants like Siri, Amazon Alexa, Google Home, and Microsoft Cortana have made online shopping very convenient with their voice-command capabilities. Besides, mobile payments have become more accessible and more secure, which makes consumers more confident about their data privacy.