How to launch a clothing store?
Since 2019 there has been a significant increase in the number of successful fashion entrepreneurs. The competition in this area is rather high, but the demand has also been high which has sustained many brands. In fact, the rise in the number of successful emerging designers in the fashion and retail space has created an opportunity for Club Debut to partner with designers to remove the pain points in the supply side of the fashion industry. If you would like to create your own clothing brand or new product line, then this list of tips is for you.
Decide on the niche and the concept of the store
Of course, it is worth focusing on clothing trends that are in demand among buyers. On the one hand, you could build a brand and product offering around one style of clothing that you will sell, for example business suits, outerwear, or casual style. On the other hand, you could offer a wide range of clothes, not limited to one style. The multi-product approach will be especially relevant if you plan to open an online store.
Prepare a business plan
A business plan is a document that lays out a future business with a step-by-step guide that evaluates client segmentation, business strategy, selling strategy, competitive landscape, sources and uses of funds, risks, challenges, forecasts, etc. A business plan is important from the start of the project so that you have a framework for decision-making and a structured approach to building your fashion business. If you do not know how to write a business plan, the Club Debut Fashion 360 business resource suite can help.
Find a supplier
If you have a clothing brand and you don’t have a manufacturing space or the skillset to do this at a high quality, at scale, and efficiently, then you need to find a supplier who will manufacture the clothes for you. You need to choose a supplier depending on the style of clothing in your store, the pricing, and the quantity of goods you need. It is necessary to approach the choice of supplier responsibly because the quality of the goods that you will sell directly depends on it. Club Debut Atelier has a manufacturing center that specializes in supporting fashion brands.
Prepare a marketing plan
While there is considerable opportunity in the fashion space, there is also considerable competition. A strong go-to-market strategy is needed with organized marketing campaigns and a customer acquisition strategy. This is important whether you are selling in a brick-and-mortar store or if you are selling online in an e-commerce store. Again, Club Debut could help with this.
Opening your own eCommerce store can be a complicated process. You can do it yourself. But it will be much easier to contact the specialists of the Club Debut who are ready to consult you and draw up an effective development strategy for your business. In addition, Club Debut specialists are not only ready to help with the creation of a business plan for the brand but to stick with you through all the steps as you go to market.