10 Powerful Tips To Marketing In The Digital Age w/ Absolute Digital Media
Marketing can be a difficult game as the audience of several businesses is constantly moving to several different platforms. However, with the help of an effective marketing strategy, it is possible to capitalise on this and continue to market your company to larger audiences. Though this is a process that will take time, the team here at Absolute Digital Media is on hand to provide you with our ten most powerful marketing tips to aid you in getting a head start as we begin 2021.
SEO And Content Marketing Must Go Hand In Hand
Search Engine Optimisation has been used by Absolute Digital Media and several other companies as a benchmark for what Google would like to see when crawling their website. But with so many changes to the likes of keyword density and other elements, such as the cracking down of spammy looking content, the use of SEO and Content marketing should go hand in hand.
Mobile-First Indexing Is A Must
Since its integration into the algorithm, the use of mobile-first indexing has been needed now more than ever. With mobile search overtaking that of traditional desktop search, this is a trend that has increased dramatically. Not only are there a huge number of people still using mobiles as their primary device, but having a mobile-friendly site will be able to make the most out of the traffic from mobile and desktop making it even easier for your business to rank higher in Google search rankings. This is a recommended tactic by Ben Austin CEO of Absolute Digital Media as well as several leading industry experts to aid in boosting your popularity.
Design Is Becoming More And More Important
In addition to the loading speed and the website as a whole, it is the design that is becoming more and more important. With an aesthetically pleasing g design and branding that can be used across multiple channels, this has become the new way of marketing. In addition, you can improve navigation on your site using visual clues such as people looking in a certain direction or the use of arrows.
Infographics Are The Future Of Content Creation
When creating content, you want to not only consider the branding of your business, but also the way that it looks and the way that it sounds to your audiences. By changing up your content and creating infographics and other pieces of shareable content, this is an amazing way of boosting your brand visibility and providing your customers with content that will capture their attention whilst providing them with valuable information that they will find useful.
Put Together A Cross-Platform Marketing Strategy
Though there are several ways that you can begin to market your company, creating a strategy that can work across platforms is an ideal way of optimising its performance in the long term. By creating a specific bit of content for social media that is shareable or linking to a weekly blog post on the main site, you are using these channels to better your brand visibility and increase the ranking position of your website as a whole for the chosen keywords.
Keep Your Brand Awareness Growing With Absolute Digital Media
When you have begun to implement your marketing strategy, it is then time to keep this growing. By making posts that your target audience will want to like and share, you can make the most out of the process and keep your brand as one of the most popular in your chosen sector. Whether you enlist the help of a marketing agency such as Absolute Digital Media or you decide to do this in-house yourself, there are several options for you to choose from as we begin the new year.
Conversational Marketing Is A Must
Making sure the relationship between you and your customer is strong is one of the most important aspects of running a business in 2021. Not only do you want to keep them as happy as possible, but you also want to make them feel as though you are there to solve all their problems. Conversational marketing and chatbots are one of the few ways that you can do this in 2021 with amazing results when used alongside email marketing and traditional SEO.
Optimising For Voice Search Is A Must
Voice search is yet another aspect of digital marketing that has become hugely popular in 2021. With 2020 seeing a huge increase in the use of voice search over Google home devices, this is set to be a huge trend for 2021 that we advise our clients to optimise for when using our internet marketing services. At Absolute Digital Media, we believe that voice search could be the next big thing as the industry leads more and more into automation.
Influencer marketing has also become hugely popular for several businesses as the rest of the world has spent many more hours inside. Whether it is a partnership with a Twitch streamer or a collaboration with a Youtube or Instagram influencer, this can do wonders for your business in the long term.
Video Marketing Is A New Wave
The final way for you to market your business in 2020 is the use of video. These small bites of shareable content are likely to boost the visibility of your brand and have the potential to go viral and showcase your business in the best possible light. By taking time to plan the video, you can tailor each to your own target audience to improve visibility.
Whether you are a new business owner or the CEO of an established business, there are several tips and tricks that we have mentioned that you can implement within your business. Which will you be choosing to use?