6 Ways to Improve Your eCommerce Business
When it comes to online shopping and providing an eCommerce service, it’s safe to say that there is a lot of competition – and it’s only growing in number. That’s why it’s essential that your eCommerce website is the best it can be, and that you’re always looking for ways to improve your website and business.
1. Gain a Better Understanding of Supply Chain Management
First and foremost, having a good base understanding of supply chains and delivery methods can only be a boon for your business. Understanding how the supply chain process works and how to improve the speedy delivery methods, as well as import and export, of your business can help you to understand better how to provide an exceptional delivery service for your customers. This is especially important if your eCommerce business is growing and providing a wide range of products and services to a variety of locations worldwide.
If you’re looking to gain qualifications and further understanding of supply chains, Kettering University Online can help.
2. Grow Your Brand
When it comes to eCommerce, customers don’t like placing orders through websites or brands which they don’t trust or know nothing about. This can be particularly problematic for those new businesses that are just starting out.
You need to improve your brand awareness as much as you can, and as quickly as you can, in order to garner more sales (and more trust). It’s a good idea to provide a high quality and professional website with exceptional content, as well as look for ways you can better get the word out about your business, such as through partnerships with other businesses, marketing, and being active on social media.
3. Know Your SEO
As with any business, not just eCommerce, solid Search Engine Optimization tactics are key. Increase your online presence by providing tailored content that pushes your keywords and also be sure to have a consistent presence on social media channels in order to push links back to your website, promote products and increase your presence.
Furthermore, SEO-applicable images which are of a high quality are crucial for any eCommerce website, especially in the realm of product images. A bad or blurry product image can be all it takes for a customer to take their money elsewhere.
4. Focus on Existing Customers
The success of an eCommerce website isn’t about drawing in as many customers as possible on a regular basis and constantly seeking out new customers and orders. When it comes to buying products, especially if your website provides a wide variety, customers who have already ordered from your before and who were satisfied with your service will be more likely to order again and have you as their go-to eCommerce site.
That’s why focusing on existing customers, customer loyalty, and repeat orders is key for increasing eCommerce sales.
A great way to check in with your existing customers is to keep a customer list and send out regular marketing emails. It could be:
- A tailored email notifying them of new products in the same category as they have previously bought
- Reminders that they have left items in their basket without checking out
- A regular newsletter informing them of the latest with your business
Email marketing can go a long way, especially with those customers who already happily signed up with you and provided their email address in order to stay informed.
5. Encourage Cyber Security
A main concern for many consumers these days is online security. To increase the likelihood of customers placing online orders with you, you need to assure them that your website is 100% safe and that their information will be safe during the checkout process. You may know that your website is secure and legitimate, but if your website isn’t clearly giving off that impression, then your customers won’t be sure.
Security badges clearly displayed on your website are extremely helpful for this. These are badges that advertise the fact that your website is safe, secure, and verified from a variety of different sources. Be sure to only display relevant and honest information, however, and don’t just pin these badges randomly over your website.
6. Optimize Your Customer Testimonials
Honest and positive reviews that you can display on your website are great – but you might want to take that one step further. A paragraph of text by ‘unknown’ or ‘anonymous’ doesn’t send a clear positive message to anyone reading it. Try to get as much information as possible for the reviews you wish to display. This could include:
- A customer picture, such as their user profile image or a photo of the customer if they are happy to provide one
- A photo of the exact product they purchased and which they are reviewing
- The date of the review
- The customer’s country or area of purchase
Photos courtesy of gettyimages.com