Perfect Impression – 5 Tips for Making a Good Impression on New Clients
In business, the chance to make a second impression rarely comes around, so it is important to make an excellent impression on every prospective client you meet. To help you, here are five tips for making a good impression on new clients:
1. Send a Memorable Message
Messaging over email is all well and good, but to truly make an impression on your client, you need to go a step further. Try sending out some corporate gifts and follow that up with an invite to a conference call. When they enter the call, make eye contact, smile, and take interest in them as a person, not just the business aspects of your relationship.
End the call by checking in with them to see if there is anything you can do to help them further when it comes to their business with you. This pushes the standard ‘let me know if there is anything else I can help you with’ sent via email much further, showing the sincerity of your offer to serve your client well.
2. Never Step into a New Client Meeting Cold
Going into a meeting cold means going in without any prior knowledge about the client, the potential business being done, or the overall topic of the meeting. Not only will this set you up to fail at impressing new clients, but it could, in fact, put them off doing business with you altogether.
Do your research on their company, on the person (what they do, what they have achieved, what they know about), and on the purpose of the meeting. The client will be flattered that you have done your research, and this could be the sign they were looking for to commit to the deal you’re bringing to the table.
3. Stay Positive
Studies tell us that smiling makes you appear more attractive to others. That attractiveness has a huge impact on how other people perceive you, which is just as important in business as it is in your love life.
Of course, you don’t need your client to fancy you. However, you do need them to know that you have the kind of positive attitude that will help you be a proactive and effective business partner. So, smile, listen, and openly focus on opportunity and growth with all your business relationships, especially during those first interactions.
4. Be Present and Prepare for the Next Step
During those initial conversations, you should be present and mindful. However, in order to make a good impression, follow-ups are important too.
Writing notes during your communications with the client will show you take the meeting seriously. You can use that information to follow up with precision and detail, mentioning each of the points they made and offering solutions to any problems raised. It’s about developing the relationship, not just starting it.
5. Tell a Story
Whether you master a sales pitch or tell a new client a little anecdote that warms them to you, story-telling is a valuable business skill. It will make you memorable to the client, especially if they happen to be meeting lots of other potential partners that day. If you don’t know how to tell a story well, there are plenty of online resources that can teach you. It’s worth putting in the time to learn as this skill will serve you in life as much as in business.
There are multiple ways to impress a new client. The tips above can help you nourish new business relationships for a boost to your career and a fantastic reputation within your industry.