Starting a B2B Blog That Actually Works
We’re going to assume a couple of things about you for the purposes of this post, and we’re almost willing to bet likelihood on the fact that we’re right: You’re here either because you blog already and you are looking to get more traffic, or you want to start a blog and you’re looking for some advice on how to get started. This is for you. Here’s how you can start a B2B blog that actually gets you the results you want.
B2B Blogs Defined
Let’s talk about what B2B means in the first place. You should know that it’s short for Business-2-Business – or, if you prefer to be grammatically correct about it, business to business. This can sometimes refer to marketing, but generally refers to any transaction that occurs between two business – rather than a transaction that would occur between a business and its consumers. That’s the basics of B2B, and if you’ve never heard of it before, that’s all you should know about it – at least for starters.
Why B2B is Useful
Okay, now that you have a basic idea of just what B2B stands for, let’s talk about just why B2B is a useful concept for a business. Businesses interact with each other in the same way that plants and animals do, and we can go ahead and call it a symbiotic relationship – this means that both parties benefit from their relationship and “feed” off each-other. That’s exactly the same thing that happens between businesses in a B2B relationship: Both benefit, and if you’re starting a B2B blog, that’s the kind of relationship you’re looking for right from the start.
Choose a Business
You’ll have to decide on a business to partner on if you want to start a B2B blog. Start by researching different options and companies. Contact them with the concept of your blog and see if they would be interested in collaborating with you on this – they should tell you soon enough what their thoughts on it are, and you might have to go through several options before you find the one that fits, but it’s worthwhile choosing a business you can deal with effectively and easily. So choose your business for your B2B blog right.
Choose a Blog Platform
Next, you’ll have to choose a blog platform for your B2B blog. These days, it’s much easier to go with a platform that allows you convenience than it is to type out all of the HTML code by hand yourself. Blog platforms offer you ease of use, and they allow you to post, add new posts and even edit posts just by logging into the blog platform – there’s no more lines of code needed, at least not on your end, so you can just worry about blogging. WordPress is one of the platforms proved and tested to work – and it’s the one we’ll recommend to you for the easiest to use blogging experience.
Want to start a B2B blog that actually works the way you expect it to? Of course you do. Then you might also want to take the blog past just being a blog and take a moment to think over the blog’s special features – in this case, we’re referring to any cool widgets on the blogging platform that allows the blog to do things that either tell you more about the blog statistics –or ensure a platform that’s easier to use for the reader on the other end. These features can include social media widgets, contact buttons and other things – as long as it ensures an easier user experience for the end user and reader that matters.