Tips for Smart Keyword Research
Although some marketers don’t take keywords very seriously (because Google looks at many other factors when ranking pages), in reality, this is a crucial SEO factor, and the way you choose keywords can have a significant influence on how high your page will rank. So, if you are looking for smart keyword research strategies, in this article, we’ll briefly discuss four of the most efficient ones.
#1 Understand your customer base
Who are your potential customers, and what are they looking for when searching online? One of the most interesting things online marketers and entrepreneurs do is to create buyer personas, which helps them understand the main target audience. Think about what they are going to search for and how they can reach what you have to offer them, and then map their research process and buying decision. Also, make sure you have something to offer them at every stage of their buying process. This is one of the best ways to understand your customer base better and reach the right people. Naturally, reaching the right audience usually means more sales and profits, and fewer conflicts or disputes with customers (another way to handle those disputes is to use mediation services such as Purchase Guard).
#2 Analyze targeted keywords
Once you’re done with step number #1, you need to move ahead and start the keyword research in order to find those phrases that will be of great interest to searchers. One of your main goals should be to find high-converting keyword ideas that have a relatively high search volume, but at the same time, are less competitive. You can do that with Google’s Keyword Planner, a free tool that can help you check whether a given keyword has a lot of competition or not.
#3 Putting keywords in the right place
The chosen keywords must be placed in the meta titles, descriptions, and headings (H1, H2, etc.) + in the written content of a web page. What people fail to understand is that each web page is actually an optimization opportunity. It’s not enough to optimize your website’s homepage. Target at least 2 or 3 keywords for each page and carefully plan which pages will have specific keyword phrases. Being able to write high-quality content around particular keywords is an art and a challenge at the same time. It might seem odd at the beginning, but with time, the integration will look more natural.
#4 Analyzing competitors
One of the main goals of SEO is to outrank competitors, and in order to do that, you first must analyze and understand how they operate. Using SEMrush’s competitive research tool, you can analyze your rankings for particular keywords vs. some of your competitors. Pick some of the top competitors on your niche, and check what they are doing on-site and off-site in order to rank higher.
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