redesign

The most recent studies on conversion rates tell us that the average website is hitting around 4% conversion. So how does this compare with your website? Are you behind that figure?

If so, it might be time to think about a website redesign to give your business the boost in sales it needs. To help you get planning, here are four website redesigning tips to improve your conversion rate.

1. Improve the Usability

A website that’s straightforward to navigate will help your visitors get to the right page. And by helping your visitor do that, you’re more likely to see a conversion.

When redesigning a website, start by mapping out your audience’s most familiar user journeys once they land on your site. Once they do that, you can begin to identify areas of friction that slow them down.

You can also recruit a test audience or customers to help check your site’s usability and use their feedback to form your action plan. Or you can hire experts, such as these services, to help you with usability design.

A highly usable site is simple, uses plain English, and has standard design features such as navigation menus and buttons.

In other words, don’t try and go for a highly stylized, fashionable design style, as that could end up making your site less usable.

2. Add Reviews and Testimonials

Some people will remain undecided about your products and services until they see other people buying them. That is well-known in marketing and is one of the reasons testimonials and reviews are so important.

But if you are struggling with poor conversions, it could be that your audience can’t see those reviews or doesn’t notice them. So in your redesign, put those reviews front and center.

A 5-star glowing customer review is far more potent than a summary of your product’s features. Add reviews close to your product descriptions and near your buy or order buttons.

3. Use Analytics

Use analytic tools to discover how visitors are currently using your website. Once you start using this as part of your website design strategy, it will provide some direction for you.

You can also try a/b testing, trying two design layouts against each other to see which achieves the best conversion rate.

That will get you far superior results than when trying to guess what type of design will most interest your customer.

4. Research Your Audience

Finally, spend some time researching your customer to find out their most pressing needs and biggest frustrations with websites. That will help you shape a redesign that best fits their expectations.

Create a detailed profile of your target customer. You shouldn’t try making your website please all visitors, but instead narrow that down to the people most likely to buy. That will have a substantial positive impact on your conversions.

Four Website Redesigning Tips

Now it’s time to take action. Don’t let your conversion rates get behind your competitors. Use these four website redesigning tips to help create a website that wows your leads and turns them into loyal customers.

Our business section is worth exploring now if you’re ready to read about more ways you can improve your online marketing.

https://cdn.newsflashing.com/2022/06/4-Website-Redesigning-Tips-to-Increase-Conversions-768x512.jpgRayner Kiew DesignWebsitewebsite designThe most recent studies on conversion rates tell us that the average website is hitting around 4% conversion. So how does this compare with your website? Are you behind that figure? If so, it might be time to think about a website redesign to give your business the boost in sales it needs. To help […]