3 Mistakes a Great Graphic Design Agency can Help You Avoid
Let’s be honest, fantastic graphic design is not an easy thing to accomplish. Around every corner, there seems to be another pitfall that is difficult to navigate if you don’t have an expert graphic designer in your corner. To help remedy this we are going to tell you about some common graphic design mistakes and how they can help you avoid them.
Not using hierarchy correctly
In graphic design, the idea of hierarchy is key when it comes to conveying information. The placement of images and text demonstrates what is most important on the page, and dictates what path the eye should follow. It can have a major effect on how information is perceived, or if it is easily perceived at all.
This is especially important on your website, where a user is often seeking out something specific. If this process is difficult because of poor design, potential customers are much more likely to leave your website frustrated, which is a true killer of conversions. Great website design, along with the graphic design is a great pairing if you want to avoid this.
Hierarchy can be demonstrated using a variety of methods, including text placement, font type, and size. In the end, the message your audience leaves with relies heavily on visual hierarchy, so it’s vital to keep it in mind while designing.
Grammar and Spelling mistakes
This may seem like an obvious one, but misspellings and improper grammar are mistakes that amateur designers make often. It cannot be overstated how unprofessional it looks to an outside viewer when graphic design materials aren’t properly proofread.
It usually means an automatic write-off, which translates to a hit on your reputation and decreased sales. A professional graphic designer will be well-versed in identifying these mistakes before they get to that point. They will also have a team around them that can act as another layer of protection for anything that may slip through.
A graphic design agency will know how to keep your marketing materials fresh and relevant. Whether it be with trends, tools, or techniques, graphic designers know what’s new in the industry and how to appropriately apply these things to your specific design project.
It takes some serious know-how, (not to mention time and energy,) to keep up with new innovations, so you give yourself a competitive edge by hiring an agency that is already constantly striving to do that.
A good example of this idea in action is proper formatting. Technology is constantly moving forward and your design needs to follow suit. Old layouts may not work well on mobile devices, and this is important because people are increasingly browsing the internet on their phones and tablets. The mistake that many people make is designing only for the full computer screen or the big billboard, not taking into account how effective the materials will be in smaller settings.
Photos courtesy of gettyimages.com